It also sneaks in some product benefits including “natural ingredients” and “exfoliating oatmeal” to appeal to its ideal buyer persona.Ĭonsider the benefit of each of your features. Squatch suggests that the benefit of its soap is not just that it’ll clean you up in the shower, but that the soap is actually tough enough to knock out any stench. Toss in the exfoliating oatmeal and the super-soothing shea butter, and you’ve got a bullpen of natural ingredients that will strike out any stink.ĭr. A true MVP of the shower, this heavy-hitter knocks out grime with its gritty composition and ultra-manly, woodsy scent. ? Made with real pine extract, this all-star bar is as tough as a freshly cut bat.
#ANOTHER WORD FOR ADD ON SALES HOW TO#
Successfully executing how to write a product description requires you to highlight those benefits of each feature.Ī great product description example comes from Dr. They want to know what’s in it for them-how it will address their biggest pain points. The problem is our potential buyers are not as interested in mundane features and specs. We live and breathe our company, our website, and our products.
When we sell our own products, we get excited about individual product features and specifications. Now try and incorporate that language into your ecommerce site so you can have a similar conversation online that resonates more deeply. What kind of humor do they appreciate (if any)? What words do they use? What words do they hate? Are they OK with words like “sucky” and “crappy”? What questions do they ask that you should answer?Ĭonsider how you would speak to your ideal buyer if you were selling your product in-store, face to face. When it comes to writing your own product descriptions, start by imagining your ideal buyer.
Don’t worry-us too! Cover yourself in your favourite obsession in our NEW I Love Plants Oodie! For every I Love Plants Oodie sold, one tree is planted across Australia. ? Can’t stop buying plants? Unbeleafable. This is how retailer The Oodie starts the product description for its I Love Plants Oodie in the first of our product description examples.
You choose the words your ideal buyer uses. You ask and answer questions as if you’re having a conversation with them. The best product descriptions address your target audience directly and personally. When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. Understanding how to write a product description requires putting yourself in the shoes of your audience. Cut through the rational barriers with mini-stories.Let’s look at how you can create perfect product descriptions that sell for you: This likely results in lower conversions because people don’t understand how the product helps them. Online stores often make the mistake of listing product features when writing product descriptions. How to write a product description that sells